It all began in 1946......My father, Ted Siebold, left the Hudson Trust Company in Jersey City to build his fortune in the emerging industry of the era-selling cars. On November 14, 1946 with two employees, Town Motors opened in a converted icehouse on South Van Brunt Street in Englewood. Business boomed as a car starved America would and did buy anything with an engine and four wheels.

It did not matter what products you sold. The Forties was a period of growth and prosperity. Soon the old icehouse that was situated on a back street became outdated. The alternative was our first major expansion in 1951 to our present showroom on the corner of South Dean and Garrett Place.

The company continued to grow and branched into two new areas. The first was the opening of our leasing subsidiary, Traboric Inc. in 1965. The second was the opening of our free-standing wholesale parts business that has now grown to be the largest in the tri-state area today.

 The seventies will be marked by three major events. The first were the two oil embargoes of 1973 and 1979. America finally realized that we were not energy self-sufficient. The second and most dramatic for the industry was the success of the imports: Europeans on the high end of the market and the Japanese on the low end. Lastly, was the passing of management from my father to me, Bob Siebold.

It was 1975. I was fresh from graduating Stanford University armed with a degree in history. Being my father's last best chance to take over business I was immediately appointed "Executive Vice President" on my first day at work, June 29,1975. This completed one of the truly mercurial rises in corporate history. Fortunately, I inherited a well- capitalized company staffed by forty-five experienced and extremely competent people. Try as I may, I was unable to screw things up too much.

The eighties began with a deep recession caused by the oil shock in 1979, and corresponding shift to smaller, fuel-efficient cars. We added to our existing showroom and service facility, an additional five thousand square feet to display our exciting new products.

 Fortunately, we were faced with a need to expand. Our parts and service business had steadily increased over the past forty years. In order to be more responsive to our customers, we opened our new "state-of-the-art" service facility on 400 South Dean Street. We now devote over thirty-eight thousand square feet including thirty service bays and over one and a half million dollars in parts inventory to improve customer satisfaction and the ease of service.

In l994 we embarked on a relationship with Subaru, the number one provider of all-wheel drive vehicles in the world. Our relationship with Subaru has blossomed as American consumers look for creative all-wheel drive hybrids...Subaru's specialty.

As we enter the new millennium we are now able to offer products from every part of the globe at every price point and for every driving need. Our parts and service business is one of the largest on the East Coast and continues to be motivated by a simple desire to delight customers.

With the advent of the Internet we are now a virtual dealership courtesy of our web site www.town-motors.com. Our new and preowned inventories are available for viewing from anywhere in the world by a simple click on your computer. Who would have thought 55 years ago that this would be possible?

My father always told me that the car business is the most glamorous, interesting, and fun business in the world. He was right. We have weathered war, recession, bad products, consumerism, unintended acceleration, and a host of other challenges.

Today Town Motors is a work in progress. We are never finished looking for new products and services that appeal to our customers. We continue to look for new and innovative ways to bring the Town Motors experience to the marketplace. We still remain committed to our founding principle: to provide the highest quality products and services at the best value for our customers.

As the humorist, Will Rogers, stated: "the future is not what it used to be." I agree. For Town Motors, it will only get better.


Robert Siebold

About Town Subaru - an Englewood New & Used Subaru Dealership

Town Subaru is proud to serve Englewood with quality Subaru vehicles. With models like the Forester, Legacy, Impreza, WRX, STI, Tribeca and Outback, we have something for every taste and need. Come visit us at South Dean Street & Garrett Place to see our vehicles and take one for a test drive. We serve the Queens, Bronx and Yonkers area.

If you're looking for a used car in Englewood, we can assist you there as well. Visit our inventory page to see our large collection of pre-owned vehicles.

Town Subaru is not just your Englewood Subaru dealership, we also provide a full line of services dedicated to our New Jersey customers. From Subaru car repairs performed by expert mechanics, to OEM Subaru auto parts, to car loans, Town Subaru is the smart choice for your automotive needs.

Come in and say hi! We're located at South Dean Street & Garrett Place or you can give us a call.